CECAFA sign US$324,399 contract with Betika to sponsor Kagame Cup

Betting company Betika are the new sponsors of the regional CECAFA Kagame Cup 2025/2026 injecting 42 million Kenya shillings (US$324,399).

The new sponsors were unveiled on Thursday during a ceremony at the Pan Pacific Suites in Nairobi, Kenya.

Paulous Weldehaimanot Andemariam, Vice President of the Council of East and Central Africa Football Associations (CECAFA) signed the agreement together with Betika Group CEO Mutuwa Mutava.

“We are pleased to enter a partnership with Betika. With Betika joining as the official sponsor, we are taking this great tournament into a new era,” said Andemariam, also the President of the Eritrean National Football Federation (ENFF).

Mutava was delighted with the new partnership. “This is not just a sponsorship: it is a statement of belief in the power of Football to unite, inspire, and transform communities,” said Mutava

The CECAFA Kagame Cup 2025/2026 with Betika as the official sponsor will take place September 2-15th in Dar es Salaam, Tanzania. Twelve top teams in the CECAFA Zone will feature in the competition.